Wednesday, July 20, 2011

Week 5


The first situation that came to mind, for me, was my constant quoting to fill in conversations. I’m always drawing from films for one liners. For example, I say “Houston, we have a problem.” whenever I get frustrated with a customer at work and I’m running around trying to fix things. I believe this matches the “intertexuality performance” domain. Even if people haven’t seen the Apollo 13, they know the words from just common knowledge and understand it’s a reference. Similar the ones the author names, like “Toto we’re not in Kansas anymore.” There’s also the paratexuality of me being at work and having issues, otherwise the quote wouldn’t really make sense…or even really come to mind.
A second situation was something I thought of when I was reading about Hypertexual Production. Parody. The first thing that came to mind when it came to parody was Robot Chicken. They are constantly making references, either indirectly or blantantly. For example, they often use action figures from shows or movies to make jokes about the specific show. Like, my favorite episodes, the Star Wars episodes. They take the exact images of the characters and use them to parody the movies. And they’re excellent.
Another situation I thought of relates to the third domain, Architextual Practice. My brother and I were in a theater and there were commercials playing, but the screen operator had turned off the picture momentarily before the movie started. We were listening to this music and deep husky voice and we both said, “car commercial” at the same time. And then, sure enough, it announced the make and model at the end of the ad. Even without the visual cues, we were able to pick up on the signals that the media was a commercial for a car vs. any other product.

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